Monthly Archives: January 2014

The Return of the IPO

After a challenging few years for the Australian Initial Public Offer (IPO) market, the December Quarter 2013 (Q4 2013) saw resurgence in IPO activity, as increasing investor confidence sparked a rush of new listings on the Australian Securities Exchange (ASX). Given the renewed interest in IPO activity from both the market and media, analysis was […]

Talk early, talk often…emerging from an issue with your corporate reputation intact

As the macroeconomic headwinds swirl, many companies (and governments) are understandably running a ruler over their cost base. And while investors and long-suffering taxpayers may applaud such a prudent approach, when the review becomes a restructure all the ‘headline writers’ are likely to see are job losses, project shutdowns and shell-shocked communities. This is the […]

The Digital Journey

The shift toward digital platforms has been taking over the news industry for quite some time, with the number of readers using the internet as their primary news source steadily growing. Last year saw the investment in digital platforms starting to pay off for media outlets. While the transition to digital has not been an […]

PR Measurement and Evaluation: Transition from principles to action

For years communication professionals have been debating the merit of adopting measurement and evaluation in the communication industry. Metrics have been discussed and dismissed, rediscussed and re-dismissed, and not until recently has a quality solution been arrived at. This is despite there being an ever-present argument that a lack of an approved approach to measurement […]