Monthly Archives: January 2015

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with companies, products, services, news and opinions. Most companies by […]

Three Critical Tasks to Maximise Your Investor Relations Efforts

Financial markets broadly recognise that CEOs and Managing Directors should allocate 30 per cent of their time marketing their company to potential investors and engaging with existing shareholders, equating to about 1.5 days of any week – a solid chunk of senior management resources. However, while the allocation of time is one thing, if a […]