Corporate Reputation

The case for media training – it’s not about the questions

As preparation for interviews with journalists companies often schedule media training to try and get the best outcome for their Managing Director or C Suite executive. Inevitably executives inquire of the PR “what questions is the journalist going to ask”. From the company standpoint this probably seems reasonable. Surely approaching a journalist ahead of the […]

Government Relations – why do I need it?

Citadel-MAGNUS offers government relations services to its clients with advice from consultants who have worked within state bureaucracies and at the most senior levels in executive government, at state and commonwealth levels. A traditional lobbyist service puts the consultant at the centre of client interactions and requires public disclosure within a now heavily-regulated system. We […]

Activists and social media expose regulators

The rising tide of shareholder activism has brought a new tension to the markets as companies struggle to defend and justify themselves. Shareholders brace for impact. Directors’ and senior managers’ behaviour and judgement are under particular scrutiny. Reputations hang in the balance. Well, fair enough. That’s share market democracy for you. Transparency is an indispensable […]

Don’t forget about us! Managing priority stakeholders

Australian companies invest considerable time and effort to ensure communication with investors and customers is of the highest quality. Yet many seemingly struggle to manage, or even define, priority stakeholders outside these groups – the policy makers, regulators, suppliers, industry groups, advocates and detractors who have a significant impact on the reputation and sustainability of […]