Corporate Reputation

Online video – easier than you thought, more effective than you imagined

It is fair to say that we have passed a tipping point in the use of video to help companies get their message out to all audiences. And it’s no surprise that with the explosive development of video enabled devices the expectation exists, amongst internal and external stakeholders, that video is part of a company’s […]

Crisis Preparation Training: Why it’s critical for every company

Crisis Preparation Training

Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their performance in responding to a crisis and managing these risks. The reality is many […]

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a lot of time and effort into crafting the perfectly worded document. […]

The Value of Being Known

Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile.  Standard finance theory would have us believe that investors should behave rationally at all times, making their actions reasonably simple to predict.  This theory evolved […]