Corporate Reputation

Corporate presentations – a fine balancing act

Corporate Presentations

With the results season finished and the AGM season kicking off, there is no shortage of company presentations being lodged with the ASX. Some are good, but many are plain awful. They are long, too detailed and busy. If you Google ‘PowerPoint tips’ the messages are pretty clear – keep it simple and less is […]

Online video – easier than you thought, more effective than you imagined

It is fair to say that we have passed a tipping point in the use of video to help companies get their message out to all audiences. And it’s no surprise that with the explosive development of video enabled devices the expectation exists, amongst internal and external stakeholders, that video is part of a company’s […]

Crisis Preparation Training: Why it’s critical for every company

Crisis Preparation Training

Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their performance in responding to a crisis and managing these risks. The reality is many […]

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a lot of time and effort into crafting the perfectly worded document. […]