Corporate Reputation

PR Measurement and Evaluation: Transition from principles to action

For years communication professionals have been debating the merit of adopting measurement and evaluation in the communication industry. Metrics have been discussed and dismissed, rediscussed and re-dismissed, and not until recently has a quality solution been arrived at. This is despite there being an ever-present argument that a lack of an approved approach to measurement […]

The AGM Season of Our Discontent: Australian activism on the rise

Shareholder activism may have finally come home to roost for Australian company boards, with 2013’s AGM season being met by the kind of agitation that market observers have long been predicting would arrive Down Under. According to a recent report in The Australian, Goldman Sachs estimated that activist funds such as Dan Loeb’s Third Port […]