Investor Relations

The value of an Investor Perception Audit

If you’re a regular reader of our Green Room series of articles, you’ll be aware of how important it is for CEOs of publicly listed companies to spend considerable time actively promoting their company to a wide range of market participants including current shareholders, potential investors, equity analysts, brokers and other opinion formers. The rationale […]

The Value of Being Known

Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile.  Standard finance theory would have us believe that investors should behave rationally at all times, making their actions reasonably simple to predict.  This theory evolved […]

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with companies, products, services, news and opinions. Most companies by […]

Three Critical Tasks to Maximise Your Investor Relations Efforts

Financial markets broadly recognise that CEOs and Managing Directors should allocate 30 per cent of their time marketing their company to potential investors and engaging with existing shareholders, equating to about 1.5 days of any week – a solid chunk of senior management resources. However, while the allocation of time is one thing, if a […]