Brand Profile + Protection

Creative corporate communication campaigns and thoughtful message development play a critical role in the positioning and ongoing success of corporate brands. Citadel-MAGNUS draws on its experience to develop and deliver comprehensive marketing-communication strategies to achieve a specific outcome for its clients, including increased profile and brand recognition, core product/service awareness and corporate reputation enhancement.

Stakeholder Activism

A well expressed, projected and understood corporate reputation is critical to protecting a company, and its Board, from activist stakeholders, including shareholders. A positive reputation builds goodwill, aligns stakeholders with a company’s strategic direction and defines a business’s right to trade. Citadel-MAGNUS understands how to reveal and crystallise a client’s corporate purpose, build strategies to project that purpose internally and externally, and align corporate behaviours in support of a positive corporate reputation.

Issues + Crisis Communication + Preparedness

The total impact of a crisis on a company’s corporate reputation is usually the inverse of its level of preparedness. Citadel-MAGNUS is experienced in working with companies to identify potential risks and developing protocols and procedures to manage and minimise the impact on the business. In the event of a crisis, Citadel-MAGNUS provides an experienced, discrete and reliable pair of hands at a vulnerable time.

Government Engagement

The Citadel-MAGNUS team has a strong understanding of the mechanics and complexities of Government and public policy. We work with our clients to navigate the political landscape at all levels of Government. Our team’s broad political experience and insights, ensures we are able to provide our clients with strategic communication advice across all stakeholder engagement activities.

Media + Presentation Training

Managing an interview with the media effectively, whether in a hostile or an agreeable environment, requires tailored training, addressing realistic issues and subjects specific to your business. Citadel-MAGNUS has coached business executives at all levels, across most sectors, on the intricacies of delivering a strong media performance and ‘kicking through’ compelling key messages. The Citadel-MAGNUS team trains and supports clients in the development and delivery of compelling presentations to differentiate and win support for their company, with institutional and retail investors, analysts, brokers, customers and industry sector observers.

Stakeholder + Community Communication

A key component in building a positive and sustainable corporate reputation is engagement with all stakeholders, including the communities where a company has an impact. Citadel-MAGNUS has broad experience crafting specific messaging for multiple stakeholders while maintaining the authenticity of the core corporate narrative. The Citadel-MAGNUS team maps the important communication moments for our clients and builds stakeholder and community communication strategies that optimise engagement across all channels, including social media and digital, to positively enhance corporate reputation.

THE GREEN ROOM

Citadel-MAGNUS insights and knowledge to help clients achieve outcomes through communication

MORE CORPORATE REPUTATION INSIGHTS

WHO TO CONTACT

Helen McCombie

Helen is a founding Partner of Citadel-MAGNUS and has extensive expertise in corporate communication and issues and crisis management across numerous sectors.

Helen has a strong understanding of the Australian media landscape having previously worked in journalism for 25 years including roles as Business Editor of Sky News and with Channel 9’s Business Sunday Program. She also provides presentation and media training to senior executives and company Boards.


Brand Profile + Protection

Creative corporate communication campaigns and thoughtful message development play a critical role in the positioning and ongoing success of corporate brands. Citadel-MAGNUS draws on its experience to develop and deliver comprehensive marketing-communication strategies to achieve a specific outcome for its clients, including increased profile and brand recognition, core product/service awareness and corporate reputation enhancement.

Stakeholder Activism

A well expressed, projected and understood corporate reputation is critical to protecting a company, and its Board, from activist stakeholders, including shareholders. A positive reputation builds goodwill, aligns stakeholders with a company’s strategic direction and defines a business’s right to trade.

Citadel-MAGNUS understands how to reveal and crystallise a client’s corporate purpose, build strategies to project that purpose internally and externally, and align corporate behaviours in support of a positive corporate reputation.

Issues + Crisis Communication + Preparedness

The total impact of a crisis on a company’s corporate reputation is usually the inverse of its level of preparedness. Citadel-MAGNUS is experienced in working with companies to identify potential risks and developing protocols and procedures to manage and minimise the impact on the business. In the event of a crisis, Citadel-MAGNUS provides an experienced, discrete and reliable pair of hands at a vulnerable time

Government Engagement

The Citadel-MAGNUS team has a strong understanding of the mechanics and complexities of Government and public policy. We work with our clients to navigate the political landscape at all levels of Government. Our team’s broad political experience and insights, ensures we are able to provide our clients with strategic communication advice across all stakeholder engagement activities.

Media + Presentation Training

Managing an interview with the media effectively, whether in a hostile or an agreeable environment, requires tailored training, addressing realistic issues and subjects specific to your business. Citadel-MAGNUS has coached business executives at all levels, across most sectors, on the intricacies of delivering a strong media performance and ‘kicking through’ compelling key messages.

The Citadel-MAGNUS team trains and supports clients in the development and delivery of compelling presentations to differentiate and win support for their company, with institutional and retail investors, analysts, brokers, customers and industry sector observers.

Stakeholder + Community Communication

A key component in building a positive and sustainable corporate reputation is engagement with all stakeholders, including the communities where a company has an impact. Citadel-MAGNUS has broad experience crafting specific messaging for multiple stakeholders while maintaining the authenticity of the core corporate narrative.

The Citadel-MAGNUS team maps the important communication moments for our clients and builds stakeholder and community communication strategies that optimise engagement across all channels, including social media and digital, to positively enhance corporate reputation.
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