Simplifying your investor sales pitch

Being able to articulately and convincingly ‘sell your story’ to the investment market is a critical role of any listed-company executive, whether the objective is to support a potential or current capital raising, increase trading liquidity or to expand the share register. To help executives build their sales pitch, Citadel-MAGNUS highlights the three critical questions […]

Outsourcing investor relations brings plenty of benefits, but buyer beware!

While a desire for improved cost and operational efficiencies is often the motivation behind outsourcing certain corporate functions, the associated (and sometimes unexpected) benefits that come with it might make this move a ‘no-brainer’ for small to mid-cap companies. Global competition for investment dollars is at a premium and the demands of investors and analysts […]

Corporate presentations – a fine balancing act

Corporate Presentations

With the results season finished and the AGM season kicking off, there is no shortage of company presentations being lodged with the ASX. Some are good, but many are plain awful. They are long, too detailed and busy. If you Google ‘PowerPoint tips’ the messages are pretty clear – keep it simple and less is […]

Online video – easier than you thought, more effective than you imagined

It is fair to say that we have passed a tipping point in the use of video to help companies get their message out to all audiences. And it’s no surprise that with the explosive development of video enabled devices the expectation exists, amongst internal and external stakeholders, that video is part of a company’s […]