Understanding the Tools and Systems for an Efficient Investor Relations Program

As investor relations has evolved over the past decade as an increasingly specialised profession , tools and systems have proliferated to assist Investor Relations Officers (IROs) to become more efficient, effective and answerable.  Through the collection and manipulation of vast amounts of data, these tools now provide services that IROs traditionally tapped stockbrokers, corporate advisors […]

Crisis Preparation Training: Why it’s critical for every company

Crisis Preparation Training

Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their performance in responding to a crisis and managing these risks. The reality is many […]

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a lot of time and effort into crafting the perfectly worded document. […]

The value of an Investor Perception Audit

If you’re a regular reader of our Green Room series of articles, you’ll be aware of how important it is for CEOs of publicly listed companies to spend considerable time actively promoting their company to a wide range of market participants including current shareholders, potential investors, equity analysts, brokers and other opinion formers. The rationale […]