Crisis Preparation Training: Why it’s critical for every company

Crisis Preparation Training

Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their performance in responding to a crisis and managing these risks. The reality is many […]

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a lot of time and effort into crafting the perfectly worded document. […]

The value of an Investor Perception Audit

If you’re a regular reader of our Green Room series of articles, you’ll be aware of how important it is for CEOs of publicly listed companies to spend considerable time actively promoting their company to a wide range of market participants including current shareholders, potential investors, equity analysts, brokers and other opinion formers. The rationale […]

The Value of Being Known

Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile.  Standard finance theory would have us believe that investors should behave rationally at all times, making their actions reasonably simple to predict.  This theory evolved […]