The Green Room
CORPORATE REPUTATION
TRANSACTION COMMUNICATION
INVESTOR RELATIONS
SPECIAL SITUATIONS
Don’t let Social Media influence your strategy
Many executives spend way too much time monitoring activity on investor forums. It can consume a great deal of time, and, unless you have a very thick skin, the regular and often baseless criticism executives cop can be draining and distracting. The best option is to...
The case for media training – it’s not about the questions
As preparation for interviews with journalists companies often schedule media training to try and get the best outcome for their Managing Director or C Suite executive. Inevitably executives inquire of the PR “what questions is the journalist going to ask”. From the...
Leverage your existing shareholder base
A common desire of listed companies is to seek new, sometimes international, investment as a way to stabilise the share price and add a level of prestige to the register. While attracting new retail and institutional investors is part of every listed company’s journey...
Corporate Reputation
Crisis Preparation Training: Why it’s critical for every company
Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their...
Is video the key to a better press release?
Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...
Investor Relations
COVID-19: What it means for capital markets communication
Capital markets have been on a wild ride since the COVID-19 pandemic hit and the need for financial communicators to be open, urgent and calming has...
Shut up and listen
There is zero tolerance for spin right now. No one has the mental bandwidth for anything beyond that which is immediately relevant....
Subscribe To The Green Room and Our Latest News
transaction communication
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Special Situations
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.