Mergers + Acquisitions

Strategic communication support for both bidders and targets in friendly mergers and acquisitions, unsolicited acquisition proposals, and tender offers. Citadel-MAGNUS has expertise not just in the way in which the deal process works but also in the way a transaction is likely to be received by the media and the capital markets.

Initial Public Offerings

Citadel-MAGNUS has substantial experience providing counsel to clients through the IPO and fund raising process. We have experience working alongside advisers from early in the pre-IPO period to build awareness of the offer, and develop the communication strategy, messaging and materials. Post-listing we provide ongoing investor relations and media programs to support liquidity, share price and market perceptions.

Equity/Debt Raisings

Citadel-MAGNUS provides communication strategies and tactics to carefully position ASX-listed companies and the key drivers behind equity and debt raisings. The successful articulation of a clear and compelling credit investment case to bondholders, credit analysts, ratings agencies and specialist debt media helps clients to increase market understanding and support, often resulting in improved access to capital and a lower cost of funding.

Corporate Restructures

Restructures require a thoughtful and comprehensive approach to communication. Distressed companies need the support of their key stakeholders for their plans to reorganize and rebuild, particularly as these plans will usually require some sacrifice. Citadel-MAGNUS supports clients through this process and works with them to manage the often competing interests of their employees, customers, suppliers, investors, creditors, political and regulatory bodies, and the media.

Trade Sales + Divestments

Citadel-MAGNUS develops and executes communication campaigns to ensure the true strategic and/or financial value of a trade sale or divestment is fully understood and appreciated by the client’s key stakeholders, including employees, customers, industry observers, analysts and investors.

Financial Media Strategy + Relations

Effective management of the media is a key part of any corporate activity, and one that can directly influence the eventual result; market interest is always high and rumours and speculation can quickly derail the process. Leveraging our deep financial media relationships and our understanding of the M&A process enables Citadel-MAGNUS to advise our clients on the most effective ways to communicate during transactions and corporate finance events to achieve the desired result.

THE GREEN ROOM

Citadel-MAGNUS insights and knowledge to help clients achieve outcomes through communication

MORE TRANSACTION COMMUNICATION INSIGHTS

WHO TO CONTACT

Peter Brookes

Peter has been a financial communication consultant since 1997, working for some of the top financial consultancies in Australia and the UK, prior to becoming a founding Partner of Citadel Communications in 2008.

Has advised on numerous M&A transactions, including cross border deals, and has also advised on a large number of IPO’s across healthcare, retail, technology and property. He has an established clientele of ASX200 companies, advising on financial calendar programs.

Through leading the Transaction Communication team for Citadel-MAGNUS he has helped establish the firm as one of the top M&A consultancies across Asia-Pacific as measured by Merger Markets.

Peter has a Bachelor of Commerce (University of Newcastle) and a Post Graduate Diploma in Applied Finance & Investment (FINSIA).

Mergers + Acquisitions

Strategic communication support for both bidders and targets in friendly mergers and acquisitions, unsolicited acquisition proposals, and tender offers. Citadel-MAGNUS has expertise not just in the way in which the deal process works but also in the way a transaction is likely to be received by the media and the capital markets.

Initial Public Offerings

Citadel-MAGNUS has substantial experience providing counsel to clients through the IPO and fund raising process. We have experience working alongside advisers from early in the pre-IPO period to build awareness of the offer, and develop the communication strategy, messaging and materials. Post-listing we provide ongoing investor relations and media programs to support liquidity, share price and market perceptions.

Equity/Debt Raisings

Citadel-MAGNUS provides communication strategies and tactics to carefully position ASX-listed companies and the key drivers behind equity and debt raisings. The successful articulation of a clear and compelling credit investment case to bondholders, credit analysts, ratings agencies and specialist debt media helps clients to increase market understanding and support, often resulting in improved access to capital and a lower cost of funding.

Corporate Restructures

Restructures require a thoughtful and comprehensive approach to communication. Distressed companies need the support of their key stakeholders for their plans to reorganize and rebuild, particularly as these plans will usually require some sacrifice. Citadel-MAGNUS supports clients through this process and works with them to manage the often competing interests of their employees, customers, suppliers, investors, creditors, political and regulatory bodies, and the media.

Trade Sales + Divestments

Citadel-MAGNUS develops and executes communication campaigns to ensure the true strategic and/or financial value of a trade sale or divestment is fully understood and appreciated by the client’s key stakeholders, including employees, customers, industry observers, analysts and investors.

Financial Media Relations

Effective management of the media is a key part of any corporate activity, and one that can directly influence the eventual result; market interest is always high and rumours and speculation can quickly derail the process. Leveraging our deep financial media relationships and our understanding of the M&A process enables Citadel-MAGNUS to advise our clients on the most effective ways to communicate during transactions and corporate finance events to achieve the desired result.
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