The Green Room

Don’t let Social Media influence your strategy

Many executives spend way too much time monitoring activity on investor forums. It can consume a great deal of time, and, unless you have a very thick skin, the regular and often baseless criticism executives cop can be draining and distracting. The best option is to...

The case for media training – it’s not about the questions

As preparation for interviews with journalists companies often schedule media training to try and get the best outcome for their Managing Director or C Suite executive. Inevitably executives inquire of the PR “what questions is the journalist going to ask”. From the...

Corporate Reputation

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

ScoMo proves to be the communicator’s communicator

Good leaders understand the value of skilfully delivering a strong message. Great leaders know how to do it. Saturday’s Australian Federal Election might have lessons for all leaders – business or political – who rely on effective communication to achieve their goals....

Fund managers warn against ESG neglect

When the Chairman and CEO of BlackRock speaks, the global investment market tends to listen. So when Larry Fink asserted recently that within the next five years all investors will measure a company’s impact on society, government and the environment, to determine its...

Investor Relations

Leverage your existing shareholder base

Leverage your existing shareholder base

A common desire of listed companies is to seek new, sometimes international, investment as a way to stabilise the share price and add a level of prestige to the register. While attracting new retail and institutional investors is part of every listed company’s journey...

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

Fund managers warn against ESG neglect

When the Chairman and CEO of BlackRock speaks, the global investment market tends to listen. So when Larry Fink asserted recently that within the next five years all investors will measure a company’s impact on society, government and the environment, to determine its...

Activists and social media expose regulators

The rising tide of shareholder activism has brought a new tension to the markets as companies struggle to defend and justify themselves. Shareholders brace for impact. Directors’ and senior managers’ behaviour and judgement are under particular scrutiny. Reputations...

Don’t forget about us! Managing priority stakeholders

Australian companies invest considerable time and effort to ensure communication with investors and customers is of the highest quality. Yet many seemingly struggle to manage, or even define, priority stakeholders outside these groups – the policy makers, regulators,...

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transaction communication

Closing the Deal in 2019: Key Factors for Successful Transaction Communication

2018 was regarded as the ‘Year of Living Nervously’ after the ASX shed over $90 billion in February amid fears of rapidly rising interest rates in the US. By December the ASX recorded its worst yearly performance since 2011 and the worst fourth quarter since the GFC....

If you can’t say it on the platform, don’t say it! – Social Media and Disclosure

Social media can be a very effective channel for reaching a broad audience, but also a minefield for listed companies to navigate, so a good understanding is critical to ensure you stay on the right side of the regulators. This was the topic at a recent Social Media...

The Green Room: The mega deal ‘Phoenix’ is rising again

With all the indications of further multi-billion dollar cross-border deals in 2016, the role of sophisticated transaction communication has never been more important.  As 2015 draws to a close one of the key trends of the year has been the rise of the offshore mega...

Is video the key to a better press release?

Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...

Show Me the Money: Uncovering Australian M&A Trends in 2015

As a follow up to last year’s successful event, MAGNUS co-hosted a thought leadership breakfast with Corrs Chambers Westgarth and Bloomberg on Thursday 4 December, 2014. The theme of Show Me the Money: Uncovering Australian M&A Trends in 2015 involved a panel...

Special Situations

Proactive issues management – a case study

In crisis or issues management it is always recommended to be as proactive as possible with your communication. Being open, transparent and proactive, as best you can, will help you manage the narrative and hopefully limit the reputational downside from the event. So,...

Cyber security has to be a business priority

Mitigating cyber-attacks has become a 21st century cost of doing business but it is not enough for boards and management to just have a plan to deal with the financial impact. Serious consideration needs to be given to the reputational damage of such an event and how...

Activists and social media expose regulators

The rising tide of shareholder activism has brought a new tension to the markets as companies struggle to defend and justify themselves. Shareholders brace for impact. Directors’ and senior managers’ behaviour and judgement are under particular scrutiny. Reputations...

Communicating Risk

As globalisation continues at pace, many Australian domiciled companies have been attracted to overseas jurisdictions in their search for undiscovered minerals and energy, cheaper labour and new markets. Especially in the resources sector, it is no longer unusual to...