Corporate Reputation

Saturday’s election is only half the battle

The election this Saturday March 28 looks certain to deliver a Baird victory. Across the board, the polls have the Government leading Labor 54% to 46%. While the Government is expected to lose anywhere from 10 to 18 seats, the reality is, it doesn’t matter. The Government won too many seats in the 2011 election […]

The Political Landscape: Reform, Growth, Privatisation and the Future

The Abbott Government has been swift to move on from the February leadership spill with the Prime Minister focusing on issues that resonate with the traditional Liberal & Nationals support base, namely the economy and national security. In a determination to move beyond the chaos that defined the beginning of 2015, the Government has moved […]

Corporate Confidence: a struggle for Government

While the Australian political landscape is frustrating at best, you can’t say it’s dull. Despite last week’s attempted leadership spill, corporate confidence continues to plague the Abbott Government with murmurs of leadership instability, a problematic Senate cross bench and the failure to pass substantive saving measures to address the budget shortfall. While criticism can be […]

Five ways to improve your social media engagement

Australians now spend an astonishing 25% of our time online on social media, according to the 2014 iSentia Social Media Influencer Survey (the ‘Survey’). Social media is now not only a forum for sharing photos and connecting with friends, but also a way to engage with companies, products, services, news and opinions. Most companies by […]