Our Expertise

Corporate Reputation








Citadel-MAGNUS’s Corporate Reputation practice provides both listed and unlisted companies with strategic advice to enhance corporate reputation, and the development of media and stakeholder engagement strategies to ensure positive brand profiling over the long-term.

Our team provides counsel on stakeholder mapping and engagement, corporate positioning, community relations, corporate social responsibility, issues management and thought leadership. This includes media and presentation training for senior executives ahead of major announcements. Our role extends to tailored communication for stakeholder groups, including government, and advising on the growing importance of effective internal communication.

Who to Contact


Founding Partner - Sydney

Helen is a founding Partner of Citadel-MAGNUS and has extensive expertise in corporate communication and issues and crisis management across numerous sectors. Helen has a strong understanding of the Australian media landscape having previously worked in journalism for 25 years including roles as Business Editor of Sky News and with Channel 9’s Business Sunday Program. She also provides presentation and media training to senior executives and company Boards.

John Gardner

Managing Director, Founding Partner - Perth

John is a founding Partner of Citadel-MAGNUS and joint Managing Director of the firm based out of the Perth office. He has more than 20 years’ experience in corporate communication and investor relations in Sydney, Perth and London. His experience includes the development of corporate, investor relations and transaction communication strategies for clients across a broad range of sectors. He has led the communication on many highly successful transactions and provided counsel to management on several complex issues in the corporate sector.

Corporate Reputation Insights

Embrace the ‘C’ word to drive success

Embrace the ‘C’ word to drive success

Don’t be perturbed by the headline – ‘Culture’ is not a dirty word! An organisation’s culture is central to its success and is an accepted and important notion today. However, this wasn’t always the case. The term company culture came to prominence in the early...

Trust; the ultimate commodity

Trust; the ultimate commodity

We all know what commodities are; or at least, we should. We all know what trust is; or at least, we have an understanding that it is driven by both logic and emotion. And, most of us will also know – if only intuitively – that open communication is paramount to...

Shut up and listen

Shut up and listen

There is zero tolerance for spin right now. No one has the mental bandwidth for anything beyond that which is immediately relevant. With airtime limited, how are you going to maintain engagement with those critical to your business once you’ve told them all that is...