The Green Room

special situations

Trust; the ultimate commodity

We all know what commodities are; or at least, we should. We all know what trust is; or at least, we have an understanding that it is driven by both logic and emotion. And, most of us will also know – if only intuitively – that open communication is paramount to...

Shut up and listen

There is zero tolerance for spin right now. No one has the mental bandwidth for anything beyond that which is immediately relevant. With airtime limited, how are you going to maintain engagement with those critical to your business once you’ve told them all that is...

Is it time to take a stand?

Indigenous recognition in the Constitution, climate policy, environmental causes, domestic violence and many other social issues are being embraced by big business in ways that would have been unthinkable a generation ago.  As a modern business leader, when you see...
When it comes to corporate websites… maintenance matters

When it comes to corporate websites… maintenance matters

  Companies risk reputational damage when they don’t keep their corporate websites up to date. It’s low-hanging fruit that should be picked regularly. As the old saying goes, “first impressions are the most lasting”. While this saying has been around long before...

Strategy and communication in a bear market

Strategy and communication in a bear market

As the saying goes, markets hate uncertainty.   Since the Global Financial Crisis, global equity markets have experienced significant volatility. Navigating a listed company through these turbulent times can be extremely difficult for management teams. It can be...

ScoMo proves to be the communicator’s communicator

ScoMo proves to be the communicator’s communicator

Good leaders understand the value of skilfully delivering a strong message. Great leaders know how to do it. Saturday’s Australian Federal Election might have lessons for all leaders – business or political – who rely on effective communication to achieve their goals....

Proactive issues management – a case study

Proactive issues management – a case study

In crisis or issues management it is always recommended to be as proactive as possible with your communication. Being open, transparent and proactive, as best you can, will help you manage the narrative and hopefully limit the reputational downside from the event. So,...

Cyber security has to be a business priority

Cyber security has to be a business priority

Mitigating cyber-attacks has become a 21st century cost of doing business but it is not enough for boards and management to just have a plan to deal with the financial impact. Serious consideration needs to be given to the reputational damage of such an event and how...

Fund managers warn against ESG neglect

Fund managers warn against ESG neglect

When the Chairman and CEO of BlackRock speaks, the global investment market tends to listen. So when Larry Fink asserted recently that within the next five years all investors will measure a company’s impact on society, government and the environment, to determine its...

Don’t let Social Media influence your strategy

Don’t let Social Media influence your strategy

Many executives spend way too much time monitoring activity on investor forums. It can consume a great deal of time, and, unless you have a very thick skin, the regular and often baseless criticism executives cop can be draining and distracting. The best option is to...

The case for media training – it’s not about the questions

The case for media training – it’s not about the questions

As preparation for interviews with journalists companies often schedule media training to try and get the best outcome for their Managing Director or C Suite executive. Inevitably executives inquire of the PR “what questions is the journalist going to ask”. From the...

Stay Up to Date With The Latest News & Updates

Join Our Newsletter

Follow Us

Join us on LinkedIn and Twitter