The Green Room
special situations
The case for media training – it’s not about the questions
As preparation for interviews with journalists companies often schedule media training to try and get the best outcome for their Managing Director or C Suite executive. Inevitably executives inquire of the PR “what questions is the journalist going to ask”. From the...
Government Relations – why do I need it?
Citadel-MAGNUS offers government relations services to its clients with advice from consultants who have worked within state bureaucracies and at the most senior levels in executive government, at state and commonwealth levels. A traditional lobbyist service puts the...
Activists and social media expose regulators
The rising tide of shareholder activism has brought a new tension to the markets as companies struggle to defend and justify themselves. Shareholders brace for impact. Directors’ and senior managers’ behaviour and judgement are under particular scrutiny. Reputations...
Don’t forget about us! Managing priority stakeholders
Australian companies invest considerable time and effort to ensure communication with investors and customers is of the highest quality. Yet many seemingly struggle to manage, or even define, priority stakeholders outside these groups – the policy makers, regulators,...
Corporate presentations – a fine balancing act
With the results season finished and the AGM season kicking off, there is no shortage of company presentations being lodged with the ASX. Some are good, but many are plain awful. They are long, too detailed and busy. If you Google ‘PowerPoint tips’ the messages are...
Online video – easier than you thought, more effective than you imagined
It is fair to say that we have passed a tipping point in the use of video to help companies get their message out to all audiences. And it’s no surprise that with the explosive development of video enabled devices the expectation exists, amongst internal and external...
Crisis Preparation Training: Why it’s critical for every company
Deloitte’s ‘Reputation at Risk’ survey of 300 executives revealed almost 90% rated reputation risk as more important than any other strategic risk faced by companies. Despite this, only 19% of those surveyed rated themselves an ‘A-grade’ when it came to their...
Is video the key to a better press release?
Press releases can have a pretty poor reputation when it comes to spreading a corporate message among potential leads. The click-through rates for these releases are generally in the fractions of a percentage point, which can certainly be frustrating if you have put a...
The Value of Being Known
Research shows that a company with profile – through the media and other means – is more likely to be included in an investor’s portfolio, than a company without profile. Standard finance theory would have us believe that investors should behave rationally at all...
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